This is how it all happened. I received an email stating that the Milk Truck was coming to Los Angeles and looking for a location to film a video. I instantly responded in hopes that they would pick me and my neighborhood. I thought of the children of my community, I envisioned their enthusiasm of being a part of a video and learning about the benefits of milk. I wanted to bring a memorable experience to these kids. Seriously, when does a cool truck full of milk come to East Los Angeles and pass out free milk and other night-time treats? I’ve never witnessed it.
I was so electrified when I found out my neighborhood was chosen. I ran up and down the street letting all the kids know that a Milk truck was coming, and to listen for the truck’s song “Ya es hora de ir a la cama.” That would be the signal to come outside and get some milk. I told parents that milk may help their kids sleep better through the night and in turn they would be alert and ready to learn in the morning for school. This truck was coming to ensure that the kids were going to get some milk before bedtime and guardians could see firsthand if this method works for them. I even gave them this link to download free books to encourage them to read to their kids before bedtime. Everyone was happy. The kids were beyond excited, the parents were delighted with the idea of their children getting a good night sleep and I was pleased to stand back, knowing something good happened in my community.
Here is the actual video and some behind the scenes pictures:
Lovely pictures! I really like this campaign!