Disclosure: I partnered with Frito-Lay for this blog post and was compensated for my photos & original DIY creation.
There are very few things that can take me away from sunny California to a place where it is super freezing cold, in this case Texas. Until of course, LAY’S® Classic Potato Chips calls. Earlier this year I was invited to the frito-lay headquarters in Plano, Texas as a part of a program to help spread the news of this year’s LAY’S® “DO US A FLAVOR®” contest. Without hesitation I jumped at the chance, and soon after me and a few of the other Walmart Moms not only found ourselves in the chilly cold, but also got to spend a day with Frito-Lay Chef Jody Denton in the FLAVOR KITCHEN® creating recipes inspired by our hometowns.
In addition to bringing our regional flavors to life… we also filmed personal videos (see my video attached below) encouraging contestants to submit their hometown flavors and why they are special to them. I couldn’t resist making a spicy mac and cheese as a fusion of who I am and where I come from. Let me explain this contest a little better so I don’t confuse you…. LAY’S Classic Potato Chips has this super fun contest going on right now called Do Us A Flavor, and fans nationwide are invited to submit their ideas for the next great potato chip flavor for the chance to win a $1 million grand prize or one percent of their flavor’s net sales, whichever is higher. This marks the third time the contest has been held in the U.S. This time around, there’s an exciting new twist: the LAY’S® brand is asking fans to also include the location that inspired each potential million-dollar idea. Then, later this year, four delicious finalist flavors – representing flavorful cities and towns across the U.S. – will be fully developed, brought to store shelves and voted on by America. That is so HUGE…. that there is the potential for your flavor suggestion to be developed and tested by AMERICA. You don’t have to be a foodie, flavor expert or chef to enter – you just have to trust your taste buds. There is a good chance if you like it, then other people will too. Do Us A Flavor 2015 awaits.
Submissions are open from January 20 – March 30, 2015. Visit www.dousaflavor.com for more details and official contest rules. Don’t worry, you don’t have to make a video to submit a flavor… you can submit your flavor suggestion on www.dousaflavor.com, or through Twitter (follow @Lays for details), or through the LAY’S® Facebook Page or by using your cell phone to text FLAVOR to CHIPS (24477) and following the prompts. How easy is that? Now get suggesting before the time runs out!